Social Media Marketing

According to statistics, the world spends over 110 billion minutes everyday on social networking sites. Studies report that three quarters of the global consumers visit social network and blog sites on a daily basis. These networking sites provide a virtual community where you can share your ideas with a number of people and stay updated with the latest news. With the increasing awareness of people about this kind of social media, many business enterprises are now looking at social media marketing as an effective way to promote their company.

Social media marketing

How Does Social Media Marketing Work?

Social media marketing makes use of online advertising campaigns and encourages people to spread your message among their contacts. When someone sees your advertisement on a networking site and finds it entertaining, he decides to share it with others. This process continues and enables you to reach more people than you would otherwise be able to reach. However, the original message should be catchy enough to pique the interest of the readers.

Advantages of Social Media Marketing

Business houses and advertisers can employ certain media to convince prospective customers about the company’s credibility. Below are some of the advantages of this type marketing:

1. Low cost and high yield: Social media marketing is an efficient and cost effective replacement for conventional advertising options. Networking sites, such as Facebook, Twitter, MySpace and LinkedIn, can bring large traffic volumes to your business website without costing you much.

2. Increased exposure: With internet connections being cheap, online visitors are increasing day by day. More and more people are joining social networking websites. This provides increased exposure to your merchandise.

3. Consumer interaction: Marketing through online media provides you an opportunity to interact with your customers and know about their preferences and feedback. This helps you to tailor your services according to customer preferences. This also helps build your brand name in the market.

4. Improved search engine ranking: By creating a good number of back links on your social networking profiles, you can improve your business website ranking on search engine results.

How to Benefit from Social Media Marketing

Know your audience well.This type of marketing is about relationships and interactions and influences. You have to determine how your audience participates in the social media so you can develop your marketing strategy to engage their participation and steadily build your social network. The larger your social network is and the more interactive they can be, the better it is for the business.

Establish your social marketing goals clearly. This will give you the necessary direction in using the social media sites to market your business. With established goals, you will be focused and not get distracted in your marketing campaigns. You see marketing has taken on a different twist and the control happens to be with the consumers.

Develop your marketing strategies and techniques and use appropriate tools. Social media sites have their own set of tools ready for use. The internet is also extremely generous in providing you with all the tools and resources you need to carry out your social marketing strategies. You just have to find the right techniques to make everything work for you.

Social media marketing for business has the power to drive your business to new levels of successes. If you want to get the most benefits from it, by all means, you can get some help in social media marketing consultancy. The investment is minimal, and the return higher.

Learn 5 Ways to Build Brand Awareness

In a business environment characterized by extremely stiff competition, the survival of your investment will come down to how well you brand yourself. Regardless of whether you are about to launch a new business or have been operational for a while, your targeted clients need to favor your brand, or your company will have difficulty experiencing growth and success. So how do you establish yourself within the market? Well, you can start with these tips on how to build brand awareness:

1. Start with your target audience

Creating brand awareness starts with identifying your intended audience. Before launching a product or a service in the market, conduct a thorough research to establish which segment of the market is going to be attracted to it. While the number of brands out there is incredibly high, customers will only go for products that are relevant to their needs and serve them promptly. Look for ways to better understand your clients and connect with them by providing them with what they want. The most important factors to look for include age, income, gender as well as the shopping habits of your consumers. Once you have established your target clients, develop products and a marketing strategy suited to them.

2. Use the social media

Social media is fast becoming a powerful marketing tool for businesses around the world. Take advantage of different social media platforms to develop fans who could then turn into loyal customers. Create a contest where fans have a chance to win something from your brand. Ask them to like or share information regarding a product or service from your company and award more entry points to those who do so. Within a short time, you will have increased your brand recognition among potential customers.

3. Advertise on freebies

People love free stuff, so why not advantage of this to increase your brand awareness? Think of creative ways to have your brand name on a variety of free stuff. It is not necessary that the stuff you provide is expensive; anything from branded stationery, wristbands, t-shirts and so on will suffice.

Marketing success

4. Try the remarketing approach

Remarketing is a great way to make your brand appear bigger than it is, which is beneficial especially if you are still a small company. Customers may visit your site but not make a purchase. However, soon your brand name starts to come up in ads in the other sites they visit, creating the impression that your brand is big. This increases the chances of conversion.

5. Work with an influencer

Working with a business that can compliment yours rather than competing with it is an excellent way to increase your brand awareness. This strategy is especially useful if the influencer is a big name. Using the influencer’s network to promote your brand is a great way to build productive partnerships.

All successful businesses understand the power of creating brand awareness. It is the only way to build and sustain a loyal customer base. By adopting the strategies above, you too can establish your brand in the market and start to enjoy the benefits.